How We Sell Your Property

• Contact existing buyers 

• Financially qualify our buyers before showing 

• Network with other salespeople 

• Cooperate with all agents 

• Inter-office cooperation and marketing ideas 

• Multiple Listing Service 

• Internet Photo Tour, Flyers 

• Broker Tour - MLS & Office 

• Referral Network 

• Visibility of broker 

• Stay abreast of current lending programs 

• Represent you when offers are received 

• Frequent follow-up with you 

• Monitor market activity 

• Sunday Open House 

• Special features sheet 

• Market to other top agents 

• Install and monitor lockbox

Marketing Action Plan

Preparation
Our marketing plan begins with listing your house. And then we go to work for you full steam ahead! We help you to make your house look its very best, suggesting any preparations which we think will enhance it, including clearing out those boxes you've stacked and meant to get rid of for many years. 

We take color photos of the house prepare an attractive brochure for distribution to prospective buyers and their agents. In addition to using the brochure for open houses, we deliver it to top area agents. 

Pricing/Process
We assist you in choosing an offering price. In pricing your property to sell, it is important for us to know what other homes a buyer could choose given a certain amount of money. We try to determine what the competition is and where your property falls in the array of choices. This is why it is important to price the home just before putting it on the market. We also look closely at what has sold during the past few months for comparison.

We list the house with the M.L.S. which covers the whole East Bay. We have a sign put up in front of your house so that everyone in the neighborhood knows that it is for sale. Friends and neighbors are excellent messengers. We hold the house open on Wednesday (s) for brokers and on Sunday(s) We continue to market the house to other Realtors and the public both in print and online, The Montclairian, and The Sunday Open Homes section of the Examiner, as well as posting it on a number of other internet real estate websites including Craigslist, East Bay Real Estate Directory and Calhomefinder.

Once there is a buyer, we listen with you as their agent presents the offer and we discuss the merits of the offer with you, carefully examining your options. After you have decided whether to accept, to counter, or to reject the offer, we convey your response to the other agent and work for you, negotiating an agreement which pleases you.  Our job is to be there for you, to trouble shoot and to advise you as the escrow period unfolds. We monitor the buyers' inspection and financing contingency period, while continuing to market the house for back-up offers.

When questions arise we are there to help you find answers. We keep the contract moving to a successful sale to bring you the most money in the shortest time with the fewest headaches.

Preparing Your Home
Marketing Your Home
Free Home Valuation
Assessing Your Financial Aspects

Antonette Burroughs, Realtor^®  t  510-604-6255  t  Antonette@AntonetteBurroughs.com